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Product code: 340217  Barcode: 8032862340217

 

FINESSE - Mineral deodorants are based on the rare potassium alum ingredient, a 100% natural antiseptic crystal extracted from nature, that prevents bad bacteria reproduction while ensuring the healthy and necessary skin transpiration process, unlike other deodorants that tends to obstruct pores in order to prevent perspiration process. Bacteria colonisation are responsible for the strong bad odours in certain areas of the body more prone to transpiration (i.e. armpits, groins, toes, etc) and a persistent use of highly concentrated formulas of potassium alum products progressively reduces the presence of bacteria generated through transpiration and eliminates the bad smell in a completely natural way. It is a good natural alternative to all anti-perspirant products or aluminium based deodorants, therefore especially suitable for consumers with skin conditions or sensitive and allergic skin.

Please note:

  • Mind the difference between "potassium alum" products and the somehow similar-sounding "ammonium alum" ones. In fact, markets are overflown with similarly positioned "natural rock" products which instead are low-cost laboratory-based chemical synthesis.
  • "I tried it and it does not work on me" personal statement is often the result of an incorrect use and lack of understanding of how bacteria live and reproduce. Depending on the intensity of your bacteria colonisation, which differs from person to person, in order to obtain the desired results, you might have to persist in the use of the product with multiple applications per day or apply a much larger amount of product per single use. Bacteria decolonisation is a progressive process and cannot be eradicate in a single use.

FINESSE - Mineral Deodorant Spray - Body Man - Potassium Alum (125ml)

SKU: 8032862340217
€10.95Price
  • The brand

    FINESSE specialises in potassium alum-based natural products and best suits consumers with sensitive skin, skin conditions and allergies.

  • The company

    FINESSE is an Italian company founded in 2003 by Marco Fazzari, a young passionate entrepreneur that during an early travel to a remote Pacific island learnt about potassium alum, a natural and rare crystal with powerful antiseptic properties. After studying its possible applications on the skin, realised that, unlike other deodorant products, the alum potassium salts would deter bacteria proliferation and eliminate bacteria colonisation responsible for bad odours while maintaining the natural skin transpiration as a necessary and healthy physiological process. He then started a very specialised company that sources the raw material from a quarry in the Pacific and manufacture personal care products aimed at a niche of consumers seeking natural and non-aggressive solutions for the skin. As a pioneer of the alum potassium trend and with 100-year exclusive extraction rights, FINESSE nowadays enjoy the place of the most specialised manufacturer of potassium alum-based products in Europe.

    www.finesseweb.it

  • Contact us

    • info@theitalianshowroom.com
    • info@italiancoalition.com
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