"After spending many years going back and forth from Asia on a plane, we decided to cut the distance between us and our business partners, settle down in Singapore and set up an office to receive our partners and provide a base to many export managers and company owners who are doing business in the region. We hope that by being closer to our partners we can learn a bit more about their markets, their customers and their cultures.

Beyond handling some of the logistic operations and taking care of the legal and regulatory aspects, The Italian Showroom also supports the introduction of innovative Italian brands that, despite being very

successful in Europe, have not yet made their way to Asia."